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Newsletter>
Cherry Cola, Christmas ideas and distributors
October 26, 2005
To take advantage of special prices in this newsletter you
do not have to place an order for delivery, just place an
order for the items on sale and when you are ready for a
delivery we will match up your orders. Place an order on
our website for items on special before Sunday November
6th.
New Beverage Flavor
Flavor: Cherry Cola, Diet Cherry Cola, Caffeine Free
Cherry Cola, and Caffeine Free Diet Cherry Cola
Description of Flavor: When we introduced Lemon Lime in
our brand most of our customers who use to buy 7 UP and
Sprite switched to our brand. So many switched that we
then ordered so little 7 UP and Sprite those flavors got
discontinued by the bottling companies in the concentrates.
We have some customers who order Cherry Coke almost every
month and they are loyal to the Coke brand. By introducing
this flavor I am concerned that so many of our customers
who currently order Cherry Coke will switch that we will no
longer be able to get Cherry Coke in the concentrate. I am
now taking that risk because everyone who has tested our
flavor said it taste better than Cherry Coke and I want our
customers to enjoy the taste as well as the savings.
Regular Price: $3.75 per quart or $8.99 per gallon
Special Introductory Price: $3.25 per quart or $7.99 per
gallon
Also on Special
Customers regularly tell us how much they enjoy our
products. When it comes to people on your Christmas list
just think of how those people will enjoy our products and
remember how it is one of the best gifts they have ever
received. It can happen…. And you can be the giver of that
gift. From our Hawaiian Chocolate Bars to our gourmet
coffee’s to our Iced Teas and Lemonades and lets not forget
our soda machines. We have many products that are enjoyed
as stocking stuffers, in gift baskets, for a gift exchange
or as a wrapped gift under the tree. Give Mark a call at
206-433-2085. Tell him who you are looking to buy a gift
for and what you are looking to spend. He will reduce the
price on products that you are buying to give as a gift.
Tips, Tricks, and Reminders
Customers frequently ask: Do I need to measure my water to
get the proper amount?
No. Simply pour the water into the machine until it is at
the bottom of the pouring cup as instructed in the
instructions.
After you make a drink do not let any water out. Now open
the top lid where you poured water into your machine and
notice that the water chamber is closed off. All the water
from that point below gets carbonated, any water sitting
above that point does not get carbonated and only makes
your drink weaker (watered down) and go flat faster.
Customers also ask: Can I become a distributor of these
products in my area?
As the owner of this company I have 2 passions that are the
driving force for the many hours I work. My first passion
is the elimination of disposable cans and bottles that
would otherwise end up being recycled or thrown away. My
second passion is to develop our business in a manner that
will enable the individual to operate their own successful
part time or full time Right Choice Refreshments Depot.
Often I have people ask me about being a distributor in our
business. I am working on some things that I hope will
eventually make that a possibility.
Last May we moved our business out of a 5,000 square foot
retail store/warehouse facility and moved our business back
to our home where we started our business 15 years ago.
Our retail location was located in the heart of downtown
Burien and having our storefront there on Main Street
brought in more than enough additional business to pay for
the overhead of having the store. But from that location I
was not able to develop sales and marketing programs that
would work in building a "local neighborhood" customer base
for a home based distributor. Now with operating our
business from our home we are very cramped for space but
having the business here enables me to better work on and
perfect the sales and marketing programs to be able to
develop a "local neighborhood" customer base for a home
based business.
In July a nice couple, customers from Olympia, came by our
home business location to pick up supplies. They asked if
there was any way they could become a distributor for us in
the Olympia area. We had a nice discussion around that
topic and I thought it appropriate to share some of the
points of our discussion with all our customers so you know
what we are up to. Some of the points discussed were:
1. I strongly believe in the home based business
o As a viable means for a parent to be able to stay home
and raise a family
o As a good way for someone to have a reliable additional
income outside their job which can create a sense of
independence for them or simply be a means to a little more
comfort or luxury in their life
o As a good way for someone to prepare for retirement in
the short run or for long term planning
o As a good way for a company to have their products
distributed
o I think that most people in a neighborhood or community
would rather support a family owned home based business
rather than the large corporate giants provided that the
small family owned home based business offers products or
services that are superior to their competitors and it is
convenient, quick, and easy to do business with the family
owned home based business.
o And for many many other good reasons
2. I am committed to and passionate about creating, out of
our business, a business that has its products distributed
through a network of "depots" which could be a home based
business or an existing privately owned business that adds
our program to their existing business. These businesses
will not be any sort of a multi level or network marketing
plan, although I have no bias against such business
programs.
3. There are lots of home based business opportunities but
I do not consider most of them viable because for any
business to be viable requires that a customer base be
built of sufficient size that the business earns a handsome
profit after all expenses are paid and most "business
opportunities" fail in this area.
4. A lot of business opportunities are at the expense of
the individual or "little guy" and for the gain of the
"company" or "big guys." From that standpoint they really
are an "opportunity" but not a proven and bonified business
for the individual to be able to profit from and for the
consumer to be able to truly benefit from the products
and/or services offered. I will not offer our business as
an opportunity until and unless it is a proven and bonified
business for the individual to be able to profit
significantly from. This creates a win win for all parties
involved. Someone who becomes involved with us must win
more from their involvement with us than we win from their
involvement with us and in fact the only way we win big is
from the many small wins we get from the involvement of
many people with us and our many small wins will combine to
make a big win for us. Currently our customer is the
consumer. Eventually our customer will be the distributor
and we will not win big, nor depend on any one distributor
but rather from providing a great opportunity with equally
great products and support to many distributors we will win
big. Our win will not come at the expense of the consumer
or the distributor but rather as a result of providing
products, services, and support that benefits many
distributors and consumers.
5. We know we have great products and a great business.
But for us to have great products and a great business does
not mean that the individual distributor can profit from
what we have. For the distributor to win big will require
the ability to establish, maintain, and serve on an ongoing
basis a large customer base of consumers. Their business
will not depend on any one customer but rather from
providing great products and services to many customers
they will win big. We will not offer distributorships
until we have proven cost effective sales and marketing
programs that we and the individual depot owner can run
together to enable the distributor to develop a significant
"local neighborhood" customer base.
6. I will not invite someone to be a part of our business
until I have developed a marketing and selling process that
can be cost effectively worked on any scale from small to
large for the home based business to develop a customer
base from. I am working on some things in this area but
until they are perfected and can be easily repeated with
many home based businesses I will not bring someone into
our business. I expect that I am 1 to 2 years away from
having things perfected to the point that I am comfortable
to be able to offer our business opportunity to others.
7. Before bringing someone into our business I want to know
in both my mind and heart that everyone who comes into our
business will have a profitable, fun, and enjoyable
experience such that our business is an enhancement to
their life and does not detract from the enjoyment of their
life.
I find creating such an opportunity for people to be a very
rewarding experience. Creating such an opportunity has
become my passion in this business. Once I am successfully
able to create such an opportunity my passion will transfer
from creating that opportunity to establishing the
distribution of our products through a network of such
distributors. I suppose at some point that will mean that
we will again need to move our business out of our house
and into a larger facility but until that time comes I am
enjoying a more enjoyable lifestyle having our business in
our home.
Today, we are the exclusive North American Importer for our
machines. Back when we started in 1990 we were
distributors and the importer was a company out of
California. They took the easy road and the easy money in
this business by selling machines and distributorships.
The real work in this business is in servicing customers
and distributors. They did neither. Essentially they had
a product that people got excited about and ripped them off
by selling a machine when the customer had no way of
getting supplies and selling distributorships without
supporting them.
The original importer of our machines in California made
their money from selling machines and selling "business
opportunities." They put quotas on each distributor that
required them to sell so many machines a year to be able to
keep their territory and customers. When that business
would then fail to meet their quota in the first year of
business the importer sold the territory to someone else.
They would flip the territory every year and profit from
the sale of it. They would not however turn the customers
in that area over to the new distributor and as a result
the old distributor was stuck trying to service the few
customers they had until they finally quit the business
leaving the customers with no one to service them. There
are some 40,000 such customers spread through out The US.
The company made money by selling the machines and
distributorships. Both the distributors and customers lost
out. I want to make sure that does not get repeated when
we do move onto having distributors.
Give me your feedback and comments: I always appreciate
both good and bad feedback and comments from our customers.
It is the only way I have of measuring how I am doing.
Please give me your feedback and comments about this
newsletter, our new flavors, or anything else. Email them
to me at Mark@idrinksoda.com.
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